Leadership

• Drove growth of in-house creative team from 5 full-time team members to 40+.

• Managed $9.4M annual print production budget.

• Transformed creative workflow which increased internal team’s and partner’s trust and confidence. Turned manual processes into dynamic, digital processes. Simplified tactics. Improved efficiencies 36%. Provided project and status visibility. Developed project planning and resource management. Reduced deliverable times.

• Responded to Covid-19 restrictions by marketing new Virtual Classrooms resulting in 70,000+ professional customers participating in live, virtual training within the first 16 weeks.

• Increased YOY subscription rate 153% by marketing the launch of our overhauled MotoLogic Repair & Diagnostics software application.

• Oversaw brand management for sponsorship marketing opportunities partnering with NASCAR, NFL, NHL, MiLB, NHRA, ARCA, World of Outlaws, Monster Jam, NCFC, grassroots racing, various collegiate sports, vendors and more.

• Member of 4-person core planning committee for 50+ Company Leadership Training, Market, and Travel Events. Responsible for brand management, environmental design, event strategy, and coordinating logistics.

• Designed, planned, and orchestrated move into downtown office. Created layout, decor, branding, floor plans, etc. within budget. Relocated 176 people within 2 moves over 3 weeks.

• Served on Branding and Decor Steering Committee for Advance’s new headquarters in Raleigh, NC, as well as the Global Capability Center in Hyderabad, Telangana, India.